Privacy PoliCy

ENTiD Inc. Privacy Notice

ENTiD Inc. (“ENTiD”) has prepared this privacy policy to explain how we collect, use and disclose personal and health information, including personal information that we collect through our website (https://www.aletheamedical.com/), application and related products or services (collectively, “Services”) to our customers (individuals and/or physicians).

Personal information means information about an identifiable individual either alone or combined with other information. Health information means one or both of the following: (i) diagnostic, treatment and care information; (ii) registration information.

ENTiD enables the health care professional (“Authorized Clinicians”) to provide health care services to the individual patient. Gathering, storing, and processing personal and health information related to the observation, examination, assessment or care that an Authorized Clinician provides to you to diagnose, treat, or maintain your overall health refers to the Services (the “Service” or “Services”).

This Privacy Policy applies to all use or access of our Services and all information provided to us (whether by phone, email, or through the use of and registration for our Services), but does not apply to third parties’ sites or services that may be linked to or otherwise available through our Services.

In providing these Services, ENTiD manages personal and health information on behalf of Authorized Clinicians. ENTiD retains custody and control of the personal and health information as an information manager. In contrast, our third-party service providers store the information. Authorized Clinicians may be subject to federal and provincial privacy laws. To clarify, we collect personal information through our website.

This Privacy Policy also describes how we share certain information with third parties and what you can do to control your personal information use, collection, and sharing.

Collection of personal and health information

ENTiD is a Digital Diagnostics and eConsult platform that provides clinic physicians with AI predictive support for ear, nose, throat, and dermatology conditions and eConsultation for expedited specialist communication. In providing these services, we receive and process personal and in some cases, health information on behalf of our customers, as described below.

Health Information –This information includes, but is not limited to, medical history, family medical history, and other healthcare providers within your circle of care or as you direct.

This information provides you with Services. Moreover, as Authorized Clinicians use this data to provide Services, this information may be subject to policies and regulations governing Authorized Clinicians and their staff, including internal Company policies as well as governing regulations from provincial and federal licensing and certification bodies.

Personal Information – This includes, but is not limited to, your first and last name, your child’s full name, date of birth, gender, contact information, health card number. In addition, we collect information while you browse our websites, such as your IP address, browser type and device type.

ENTiD may send you pertinent communications related to its Services even when you have not opted in to receiving marketing messages (e.g. account information, technical outages or changes to our Privacy Policy). This information validates your identity and prevents fraud. It is also used to manage your account and notify you about ourServices.

ENTiD may also use your personal information to understand your preferences better and recommend Services that may be relevant to you.

Sharing personal and health information

ENTiD will not share your personal information for any purpose to any external parties except as specified in this policy, including:

Sharing with our service providers: we employ third-party service providers in Canada and internationally to facilitate or provide certain services on our behalf. These third-party service providers have access to your personal information or health information only to perform these tasks on our behalf and are contractually bound not to disclose or use it for any other purpose.

Personalized content and advertising: we may use personal information such as browsing data to deliver customized content within the Service. If we share this browsing data with third parties, we will de-identify and aggregate the data before sharing. We will use personal information for advertising only when users opt-in and consent to marketing activities. This personal information will never be shared outside of the platform.

Business transfers: we may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of ENTiD assets, financing, or acquisition of all or a portion of our business to another company. We will provide notice before your personal information is transferred.

As permitted or required by law: under certain circumstances, ENTiD may be required by law to disclose personal information in connection with a law enforcement investigation, a legal or regulatory proceeding or in response to valid requests by public authorities (e.g., a court or a government agency).

For continuity of care: we may share personal information among healthcare providers, including your healthcare team, who assist in the provision of healthcare to you.

Booking a Demo:  If you request a demo, we may collect your name, title, business contact information (including company email and phone number), and specific information about your Company. We use this information to contact you and otherwise facilitate or provide you with your consultation or demo.

Using personal and health information

We do not sell or disclose personal information to third parties without your consent, except as set forth below or as required or permitted by law.

Information required for using the ENTiD patient portal:  Your physician will collect certain information (such as name, email, phone number and date of birth) to register you for ENTiD’s patient portal.

Information required for using the ENTiD platform and physician portal:  The personal information we collect, use and disclose includes business contact information such as name, professional corporation, specialty, email address and practice ID.

Information required for an eConsult:  Your physician will collect certain information (such as name, email, phone number and date of birth) and may include diagnostic information in the eConsult to the specialist.  

ENTiD Support Services: We may collect certain information (such as name, email address and nature of the inquiry) when we provide user support services by phone, email or within the platform.

Use of the Platform: We may monitor the use of the platform by our customers’ employees or other authorized users to detect, investigate or prevent an actual or potential violation of our terms and conditions. We may also generate aggregated, non-identifiable data and use such information to monitor the platform’s performance, use, and stability and improve our services.

De-identified or Aggregated Data

ENTiD may collect or share de-identified or aggregated data generated from users who interact with our Service for analytical purposes and to improve user experience on our website.

De-identified or aggregated data may be derived from your personal or health information but is not considered personal or health information at law. This data does not directly or indirectly reveal your identity. However, suppose we combine or connect the data with your personal information to the extent that you can be directly or indirectly identified. In that case, we treat the combined data as personal or health information, which will be used in accordance with this policy.

Cookies

A cookie is a small text file that our website may place on your device as a tool to provide you with a more personalized experience, including things like remember your preferences and display more relevant information next time you visit our website. You may instruct your browser to refuse all cookies by selecting the appropriate settings. However, please note that if you disable cookies, you may not be able to use some portions of our Service.

Examples of cookies we use:

• Analytics cookies: these allow us to collect page views, session and user behaviour, amongst others, in order to better understand how users interact with our website and improve the website’s performance.

• First and third-party cookies: these allow us to collect analytics data and user-specific preferences to improve the user experience on our website. Third-party cookies are placed and tracked by third-party service providers for purposes of cross-site tracking targeted advertising and helping provide you with ad-serving.

• Advertising cookies: these allow us to gather information from you to display advertisements geared towards the topic of interest. These may include site and search retargeting cookies, display and email retargeting cookies, and Google Adwords and Analytics tracking.

Choice/Opt-out Settings

ENTiD may communicate with you regarding ENTiD information, changes to our service offerings, details of upcoming events or activities. Any marketing communications are on an opt-in basis.

Should you decide that you no longer wish to receive marketing communications, you may unsubscribe from our marketing communications by clicking the “unsubscribe”link located at the bottom of our emails, updating your communication preferences, or contacting us info@aletheamedical.com. However, we may still contact you for administrative and technical purposes. Withdrawing consent will not apply to actions we have already taken based on your prior consent.

Retention of Personal Information

ENTiD will retain your personal and health information as long as necessary for the purposes set out in this privacy policy and as detailed in any contractual arrangements, we have with the custodian of your health information. We will retain and use your personal or health information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Safeguarding Your Personal Information

The security of your personal and health information is important to us. As part of ENTiD’s commitment to privacy, we take appropriate and reasonable technical, physical and administrative security measures to safeguard your personal information from such risks as unauthorized access, collection, use, disclosure, copying, modification, disposal or destruction. We are committed to implementing security safeguards appropriate to the sensitivity of the personal and health information we hold.

You can keep your personal and health information secure by safeguarding your account details, including password information. We encourage you to take active measures to protect your account, including by choosing a unique and strong password.

Correcting or Accessing Your Personal Information

We rely on you to ensure that the personal information you enter into the Service is as accurate, complete and up to date as necessary for the purposes for which it is intended to be used. You may review and update your personal information by accessing your account settings located within your user profile on our patient portal.

You have a right to access and correct your personal information held by ENTiD. You also have a right to know if your personal information has been shared with any third parties. To access or correct the personal information we have about you, please get in touch with us. ENTiD reserves the right, as permitted by applicable federal and provincial privacy legislation, to charge a reasonable fee for copying the requested information.

Children’s Data

We do not knowingly collect personally identifiable information from Minors. If you are a parent or guardian and you are aware that your Minor has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from Minors without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Suppose we make any material changes to this Privacy Policy. In that case, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us

If you have any questions or a complaint about our privacy practices, please contact us.

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